Search-first guides for PR agencies, in-house comms teams, and consultants evaluating software, AI workflow, and media monitoring.
A private-beta preview of using chat to understand your dashboard, review saved client work and prepare your next PR move.
Use selected-client context and saved citations in your assistant, then return a draft for human review through RunPR’s limited-access OAuth pilot.
Compare journalist outreach tools by current byline evidence, contact access, pricing and review controls. A sourced shortlist and three-reporter buying test.
Compare RunPR, Muck Rack, Semrush AI PR Toolkit, Prezly and Cision for agency PR: pricing basis, client capacity, approvals and a practical workflow trial.
Plan around earnings, announcements and client milestones with RunPR Opportunities. Review relevant angles and move into drafting from one workspace.
Across 81,778 API-reported citation links, discovery questions drew on a much wider range of domains than questions naming a brand. Here’s what PR teams can do with that finding.
A practical 30-day PR operating system for solo founders: pick one defensible hook, build a small reporter cohort from recent bylines, draft, approve, follow up, track coverage, and know when to hire help.
A stage-by-stage guide to PR software for startups, including what to buy, what to skip, and how to test whether a platform actually reduces the work between a story idea and measurable coverage.
A practical beat-mapping system for finding relevant journalists, verifying the fit through recent bylines, and refreshing the list as beats and newsroom priorities change.
A practical framework for deciding which press mentions deserve action, which belong in a report, and which should be ignored before media monitoring becomes another source of noise.
We measured 74 real RunPR visibility scans. The results reveal what PR teams should ask before buying an AI tool.
PR teams that land consistent coverage are not working harder. They have a tighter workflow. Here is the end-to-end process from spotting a story to tracking the coverage that runs.
Most PR reports show clients what is easy to measure, not what they actually care about. Here is how small agencies can build PR reports that strengthen client relationships and protect retainers.
Last-touch attribution misses most of what PR actually does. Here is a practical framework for measuring PR impact that holds up to budget scrutiny without pretending you can track every dollar.
GEO stands for Generative Engine Optimization: making your brand more likely to appear in AI-generated answers. Here is why it matters for PR teams and how to start closing the gaps.
You do not need an expensive media database to find the right journalists. Here is a practical approach to identifying fit, writing pitches that work, and building a repeatable outreach process.
Muck Rack is built around the media database. RunPR is built around the execution workflow. Here is how the two products compare on journalist matching, drafting, approvals, sending, and AI Visibility.
AI PR tools can save teams serious time, but only if you automate the right parts of the workflow. Here is what PR teams should hand to AI, what should stay human, and where approvals belong.