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VOL. 1 · JULY 1, 2026 · EMBARGO INDUSTRIES
How it works

How RunPR moves news into approved outreach.

RunPR monitors 2,400+ publications for topics, competitors, and beats, ranks 38k+ active reporters by fit, drafts from their recent bylines in your voice, waits for approval, sends from your verified domain, and tracks replies back to the story.

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The workflow

Seven steps, one story artifact.

Step 01

Monitor the news that creates pitch windows

RunPR watches topics, clients, competitors, and beats across 2,400+ publications. When a relevant story appears, the signal lands in the queue with the source story and owning Account attached.

  • Account-scoped monitors keep each client separate
  • Signals carry the publication, story, topic, and owning Account
  • Your team works one queue instead of refreshing news tabs
Step 02

Match reporters by fit, not list size

RunPR ranks 38k+ active reporters against your angle and explains each match with beat history, recent coverage, and outlet fit.

  • Relevance score per reporter and per angle
  • Beat history, recent coverage, and outlet fit shown as the reason
  • Discovery happens next to the draft, not in a separate database tab
Step 03

Draft from the reporter's actual work

RunPR drafts the first pitch from the reporter's last 10 bylines and your team's voice profile. The Empathy Adversary flags soft asks, buried news, and unsupported claims before you review it.

  • Voice profile and writing samples shape every draft
  • Empathy Adversary criticism sits beside the pitch
  • Drafting only activates after profile, voice, monitor, sender, and approval setup are complete
Step 04

Approve before anything leaves

Every draft waits for a human. Approve it, reject it, or send it back with a note. Each decision is logged to the same artifact as the story and draft.

  • Nothing goes out without approval
  • Reject or send back with a note when the angle is not ready
  • Approval decisions stay attached to the pitch artifact
Step 05

Send from your own domain

Send from your own domain with SPF, DKIM, and DMARC records configured for you. Every sent thread links back to the source story and the approval that cleared it.

  • Resend-backed domain auth with SPF, DKIM, and DMARC handled
  • Sent threads tied to the originating artifact and approval chain
  • Approval mode and kill window confirmed once, enforced on every draft
Step 06

Track replies back to the story

Replies are classified into interested, pass, or more info. The thread, the story, and the approval decision stay linked so coverage outcomes never get trapped in someone's inbox.

  • Reply classification: interested, pass, or more info
  • Threads visible in the dashboard, not stranded in Gmail
  • Coverage outcomes attached to the originating story
Step 07

Track how AI answers describe you

AI Visibility scans ChatGPT, Claude, Gemini, and Perplexity on the cadence your plan includes. It shows where your brand is missing, which competitors and sources are cited, and drafts outreach to those cited pages.

  • Brand mention, citation, and founder mention rates across four LLMs
  • Competitors and cited sources shown for every losing query
  • Outreach drafts flow back into the same pitch queue
What stays connected

The story, reporter, draft, approval, and reply stay linked.

One queue from signal to reply

The source story, matched reporters, draft, approval decision, sent thread, and reply outcome stay attached to the same artifact.

Human review is part of the workflow

Nothing auto-sends. Every draft waits for a human. Approve, reject, or send back with a note. Every decision logged to the artifact.

Software first, managed help when needed

RunPR gives the team the workflow. OCA adds Embargo Industries operators for strategy, draft review, drafting throughput, and approved send execution.

Software vs managed

RunPR is the software. OCA adds managed operators.

Start with RunPR if your team will run the workflow. Add OCA when you want Embargo Industries operators helping with strategy, draft review, drafting throughput, and approved send execution inside the same dashboard.

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