RunPR is PR workflow software for agencies, in-house teams and independent consultants. It connects story research, journalist discovery, pitch drafting, sending and reporting, with people making the editorial decisions.
Jeff Weisbein and Matt Pressberg built RunPR from their own PR workflow: understanding a client, finding a relevant story, researching the right reporter and deciding what was worth pitching.
The goal was to keep that work connected. Research should inform the draft. Feedback should help shape the next move. And reporting should explain what happened, with evidence behind it.
Software can do more of the preparation. It should leave the judgment, relationships and final say with the people doing the work.
Jeff founded BestTechie in 2003, building a technology publication around the people and companies shaping the industry. His work spans publishing, software and PR, including founding Hype Lab and working with Matt to help companies tell their stories.
That combination shapes RunPR’s product approach: turn the work a communications team actually does into useful software, without losing the context that makes a pitch relevant.
Matt is a PR strategist and former managing editor of the Los Angeles Business Journal. He also reported on technology, media and business at The Information, TheWrap and International Business Times.
His newsroom experience informs RunPR’s approach to pitch quality: sourced facts, a reason the story matters to a reporter’s readers and framing that offers an angle rather than dictating the story.
Writing an email is one step. RunPR connects the client context, research and feedback that make the next decision better informed.
Client facts, expertise and writing samples give research and drafts a starting point. Your team can assess an angle against what the client actually knows and has to say.
The source story, reporter research, draft and review belong together. Your team can see why an opportunity surfaced and decide whether it deserves a conversation.
Story-fit feedback, sent pitches and captured replies help your team decide what to do next. Monthly reports bring the work and supporting evidence into one client-facing report.
Research relevant stories and reporters, draft from client expertise, review and send from your domain, then track outreach and source-supported coverage. AI Visibility adds a view of how AI-generated answers describe a brand and which sources they cite.
Keep each client’s context, opportunities, outreach and reporting organized while your account teams make the calls.
Connect company expertise to relevant media opportunities and give the team a shared view of the work and results.
Bring research, preparation and client reporting into one workflow while keeping your voice and relationships at the center.
RunPR is built by Embargo Industries, the team behind Hype Lab. Your team can use the software directly; a managed engagement is not required.
Multiply is the optional managed service from Embargo Industries. It adds help with strategy, pitch preparation, review and approved sending inside the same workflow.
No demo required. No sales call to start.