How It Works

How RunPR Moves a Pitch From Signal to Sent

The point is not to bolt AI onto PR. The point is to make the work easier to run end to end, from monitoring to outreach to tracking, while keeping human review where it matters.

Step 01

Track the Right Signals

Set up monitors around topics, clients, competitors, and story angles so the team is not relying on manual checking and scattered alerts.

  • News and topic monitoring in one place
  • Designed to help teams react earlier
  • Less noise, more relevant opportunities
Step 02

Match the Right Journalists

Use journalist discovery as part of the workflow, not as a disconnected database. The goal is better fit, not bigger lists.

  • Reporter matching based on beat and outlet fit
  • Useful context for outreach decisions
  • Stronger starting point for personalized pitches
Step 03

Draft and Review Faster

Generate first drafts quickly, then route them through approvals so teams can move fast without losing control over messaging.

  • Drafts created inside the product workflow
  • Review, edit, approve, or reject before sending
  • Better for agencies and in-house teams with multiple stakeholders
Step 04

Send From a Real Setup

RunPR supports verified domain sending and keeps outreach connected to the same workflow instead of kicking the team out to a separate process.

  • Verified domain support
  • Cleaner outbound workflow
  • Better continuity from draft to sent
Step 05

Track What Happened Next

Keep visibility into sent outreach, contacts, and follow-on activity so the work does not disappear into inboxes and spreadsheets.

  • Sent history and outreach tracking
  • Contact and journalist context in the dashboard
  • Better reporting and follow-up hygiene
Step 06

Show Up in AI Search

AI Visibility scans ChatGPT, Claude, Gemini, and Perplexity each week with 40+ tailored prompts per brand, surfaces where you are missing, and auto-drafts outreach to the pages LLMs cite instead of you. Those drafts flow back into the same pitch queue.

  • Brand mention, citation, and founder mention rate across four LLMs
  • Top competitors LLMs cite against you plus losing-query view
  • Auto-drafted outreach to listicles, wikis, reddit, and indie blogs

Why the Product Matters

The Value Is in the System, Not One Isolated Feature

Faster Output

Teams get more reps because discovery, drafting, and sending live in one system instead of a pile of disconnected tools.

Tighter Approvals

This matters when multiple people touch messaging, client work, or outbound outreach before it goes live.

Better Leverage

RunPR is strongest when it helps a lean team operate like a bigger one without hiring for every repetitive workflow step.

RunPR Is the Software, OCA Is the Software Plus Operator Horsepower

That is the cleanest way to understand the offer. Start with RunPR if you want the product. Step up to OCA if you want a more managed operating layer.