How it works
PR that runs itself
From deployment to coverage tracking — here's the full picture of how RunPR transforms your PR operations.
Deploy on your hardware
RunPR installs on a dedicated Mac at your office. Client data never leaves your network.
- Mac Mini or Mac Studio at your location
- Connects to your existing email, CRM, and tools
- Full audit logging of every agent action
- Your IT team can monitor all network traffic
Agents monitor 24/7
AI agents scan news sources, track journalist movements, and identify opportunities relevant to your clients.
- Real-time monitoring across 10,000+ sources
- Journalist beat tracking and coverage analysis
- Competitor mention alerts
- Newsjacking opportunities flagged instantly
Smart drafts, not spam
Agents draft personalized pitches based on the journalist's beat, recent coverage, and your client's story.
- Tailored to each journalist's style and interests
- Backed by data: recent coverage, outlet focus, beat
- Multiple angles generated per story
- Subject lines optimized for open rates
You review and approve
Nothing goes out without your sign-off. Every draft, every pitch — queued in your dashboard.
- One-click approve, edit, or reject
- Batch review for high-volume campaigns
- Team approval workflows with roles
- Full audit trail of every decision
Track what lands
Agents monitor for coverage after pitches go out. Instant alerts when stories publish.
- Automatic coverage detection
- Sentiment and tone analysis
- Share of voice tracking
- Client-ready reports generated automatically
Why switch
RunPR vs. traditional PR tools
Not another database with a search bar.
| RunPR | Others | |
|---|---|---|
| Data Security | Runs on your hardware. Client data never leaves your network. | Cloud-hosted. Your data sits on shared servers you don't control. |
| Speed | Agents draft pitches in minutes after news breaks. 24/7. | Hours to days. Limited to business hours and analyst capacity. |
| Personalization | Every pitch tailored to the journalist's beat, style, and recent coverage. | Mail-merge templates. Same pitch to 200 journalists. |
| Cost | Flat monthly. No per-seat charges. Scales with your client roster. | Per-seat pricing. Costs balloon as your team grows. |
| Audit Trail | Every agent action logged. Full transparency on what was done and why. | Limited activity logs. Hard to reconstruct what happened. |
Built for
PR professionals who want leverage
PR Agencies
Manage multiple clients from one dashboard. Each workspace is fully isolated. Scale output without scaling headcount.
In-House Teams
Stay ahead of your industry 24/7. Catch breaking news before competitors. Draft reactive statements in minutes.
Solo Consultants
Punch above your weight. RunPR gives you the monitoring and drafting capacity of a team at a fraction of the cost.
Frequently asked questions
Will AI replace my PR team?
No. RunPR handles the repetitive, time-consuming work — monitoring, initial drafts, tracking — so your team can focus on relationships and strategy. Think of it as giving every team member a tireless research assistant.
How is this different from Muck Rack or Cision?
Those are databases with search. RunPR is an operating system — it actively monitors, drafts, and tracks for you. And unlike cloud tools, your data stays on your hardware.
What about client confidentiality?
RunPR deploys on hardware at your office. Client data is processed locally. Each workspace is isolated — agents working on Client A cannot access Client B's data. The AI model does not retain or train on your data.
How long does setup take?
Most teams are up and running in under a day. We ship a pre-configured Mac Mini, your IT team plugs it in, and we handle the rest remotely.
Can I use this for crisis communications?
Yes. Real-time monitoring catches breaking stories within minutes. Agents draft reactive statements and flag urgent situations. The approval workflow ensures nothing goes out without human sign-off.
What AI model does RunPR use?
Anthropic's Claude — one of the most capable and safety-focused AI models available. Anthropic does not train on API inputs and maintains SOC 2 Type II certification.
Ready to see it in action?
Deploy on your hardware. See results this week.