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VOL. 1 · AUGUST 16, 2026 · EMBARGO INDUSTRIES
How it works

How RunPR moves news into approved outreach.

RunPR monitors the Google News and GDELT indexes for topics, competitors, and beats, ranks matched reporters by fit, writes pitches from their recent bylines in your voice, waits for approval, sends from your verified domain, and tracks delivery and opens back to the story.

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The workflow

Seven steps, one story artifact.

Step 01

Monitor the news that creates pitch windows

RunPR watches topics, clients, competitors, and beats across the Google News and GDELT indexes. When a relevant story appears, the signal lands in the queue with the source story and owning Account attached.

  • Account-scoped monitors keep each client separate
  • Signals carry the publication, story, topic, and owning Account
  • Your team works one queue instead of refreshing news tabs
Step 02

Match reporters by fit, not list size

RunPR ranks matched reporters against your angle and explains each match with beat history, recent coverage, and outlet fit, with bylines re-verified on a schedule.

  • Relevance score per reporter and per angle
  • Beat history, recent coverage, and outlet fit shown as the reason
  • Discovery happens next to the draft, not in a separate database tab
Step 03

Write from the reporter's actual work

RunPR writes the pitch from the reporter's last 10 bylines and your team's voice profile. The Empathy Adversary flags soft asks, buried news, and unsupported claims before you review it.

  • Voice profile and writing samples shape every pitch
  • Empathy Adversary criticism sits beside the pitch
  • Pitch writing only activates after profile, voice, monitor, sender, and approval setup are complete
Step 04

Approve before anything leaves

Every draft waits for a human. Approve it, reject it, or send it back with a note. Each decision is logged to the same artifact as the story and draft.

  • Nothing goes out without approval
  • Reject or send back with a note when the angle is not ready
  • Approval decisions stay attached to the pitch artifact
Step 05

Send from your own domain

Send from your own domain with SPF, DKIM, and DMARC records configured for you. Every sent thread links back to the source story and the approval that cleared it.

  • Resend-backed domain auth with SPF, DKIM, and DMARC handled
  • Sent threads tied to the originating artifact and approval chain
  • Approval mode and kill window confirmed once, enforced on every draft
Step 06

Track what happens after the send

Every send reports delivery, opens, and bounces per journalist. The send, the story, and the approval decision stay linked, so what happened to a pitch is visible to the whole team.

  • Delivery, open, and bounce status per journalist
  • Send status visible in the dashboard, not stranded in Gmail
  • Coverage outcomes attached to the originating story
Step 07

Track how AI answers describe you

AI Visibility scans ChatGPT, Claude, Gemini, Perplexity, Exa, and Grok on the cadence your plan includes. It shows where your brand is missing, which competitors and sources are cited, and writes pitches to those cited pages.

  • Brand mention, citation, and founder mention rates across six AI engines
  • Competitors and cited sources shown for every losing query
  • Outreach pitches flow back into the same pitch queue
What stays connected

The story, reporter, draft, approval, and send stay linked.

One queue from signal to send

The source story, matched reporters, draft, approval decision, sent thread, and delivery outcome stay attached to the same artifact.

Human review is part of the workflow

Nothing auto-sends. Every draft waits for a human. Approve, reject, or send back with a note. Every decision logged to the artifact.

Software first, managed help when needed

RunPR gives the team the workflow. OCA adds Embargo Industries operators for strategy, pitch review, pitch-writing throughput, and approved send execution.

Software vs managed

RunPR is the software. OCA adds managed operators.

Start with RunPR if your team will run the workflow. Add OCA when you want Embargo Industries operators helping with strategy, pitch review, pitch-writing throughput, and approved send execution inside the same dashboard.

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Get started

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