For PR agencies

Your next PR move for every client.
With the evidence behind it.

Find the story, inspect the reporter fit, and develop an angle grounded in your client’s expertise. Keep research, pitch review and monthly evidence reports together. Your agency makes the call.

One client, one potential story

Follow the decision from research to client update.

Imagine your agency represents HarborLock, a fictional security company with experience investigating account-recovery incidents. A reporter has written about help-desk impersonation. This is how you would evaluate the opportunity.

  1. 01 · Source story

    Read what the reporter actually covered.

    Open the source and check its date, argument and missing questions. A mention of account security alone would not establish a useful opening.

  2. 02 · Reporter fit

    Identify what HarborLock could add.

    In this fictional example, the client can explain a help-desk incident from its own case review. Inspect the reporter’s recent work, the source excerpt and the proposed contribution before choosing to draft.

  3. 03 · Pitch review

    Keep the claim within the evidence.

    Review the draft against the client’s records. Keep any finding limited to that case review, confirm permission to share it, and check the spokesperson’s availability. Your team edits and approves the pitch, then separately decides to send.

  4. 04 · Client update

    Report what happened, including what did not.

    Separate recorded outreach, captured replies and source-supported coverage. If this pitch has no confirmed coverage, say so. Use the evidence to decide what to pursue next.

RunPR · Research with a reason
RunPR recommended next move showing a reporter match, source excerpt and client contribution using fictional dataView full size ↗
Research with a reason. For HarborLock, inspect the story excerpt and proposed client contribution before deciding whether to draft.
RunPR · Evidence for the client update
RunPR monthly report separating recorded sends, captured replies and source-supported coverage using fictional figuresView full size ↗
Evidence for the client update. Keep outreach activity and supported coverage separate when preparing HarborLock’s client update.

Fictional client, reporter, sources and figures. These September 16, 2026 product captures show separate sample records, not one completed campaign or customer results. The monthly report does not show the outcome of the story above.

Why agencies care

More throughput, with the artifacts still connected.

Outcome 01

Keep every Account separated

Each client Account has its own profile, voice, monitors, reporter matches, sent history, and delivery data.

Outcome 02

Route approvals without side channels

Account leads, founders, and clients can approve, reject, or send back with a note before anything goes out.

Outcome 03

Move faster on timely moments

Relevant news signals turn into fit-ranked reporters and pitches without rebuilding the process from scratch.

Outcome 04

Track the outcome back to the source

Sends, opens, bounces, and coverage outcomes stay linked to the story, journalist, and approval decision.

What agencies are really buying

A tighter workflow for news, reporters, pitches, approvals, and sending.

RunPR keeps the source story, reporter match, draft, approval decision, send, open, and coverage outcome attached to the same client Account. That is where client-service chaos usually piles up.

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📡 AI Visibility for agencies

Track every client brand in AI search, weekly.

Studio includes 7 brands with weekly scans. Agency scans all 15 brands weekly, with priority brands bursting to every 3 days. Standard scans cover ChatGPT, Perplexity, and Exa, with a monthly allowance of deep scans that add Claude, Gemini, and Grok. API-based visibility results help you investigate gaps; a competitor mention is not a PR outcome. Written outreach flows into the same pitch queue your team already lives in.

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Your client’s next PR move.
Evidence included.

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No demo required. No sales call to start.