Find the story, inspect the reporter fit, and develop an angle grounded in your client’s expertise. Keep research, pitch review and monthly evidence reports together. Your agency makes the call.
Imagine your agency represents HarborLock, a fictional security company with experience investigating account-recovery incidents. A reporter has written about help-desk impersonation. This is how you would evaluate the opportunity.
Open the source and check its date, argument and missing questions. A mention of account security alone would not establish a useful opening.
In this fictional example, the client can explain a help-desk incident from its own case review. Inspect the reporter’s recent work, the source excerpt and the proposed contribution before choosing to draft.
Review the draft against the client’s records. Keep any finding limited to that case review, confirm permission to share it, and check the spokesperson’s availability. Your team edits and approves the pitch, then separately decides to send.
Separate recorded outreach, captured replies and source-supported coverage. If this pitch has no confirmed coverage, say so. Use the evidence to decide what to pursue next.


Fictional client, reporter, sources and figures. These September 16, 2026 product captures show separate sample records, not one completed campaign or customer results. The monthly report does not show the outcome of the story above.
Each client Account has its own profile, voice, monitors, reporter matches, sent history, and delivery data.
Account leads, founders, and clients can approve, reject, or send back with a note before anything goes out.
Relevant news signals turn into fit-ranked reporters and pitches without rebuilding the process from scratch.
Sends, opens, bounces, and coverage outcomes stay linked to the story, journalist, and approval decision.
RunPR keeps the source story, reporter match, draft, approval decision, send, open, and coverage outcome attached to the same client Account. That is where client-service chaos usually piles up.
Studio includes 7 brands with weekly scans. Agency scans all 15 brands weekly, with priority brands bursting to every 3 days. Standard scans cover ChatGPT, Perplexity, and Exa, with a monthly allowance of deep scans that add Claude, Gemini, and Grok. API-based visibility results help you investigate gaps; a competitor mention is not a PR outcome. Written outreach flows into the same pitch queue your team already lives in.
No demo required. No sales call to start.