From the news to landed coverage. One app, one workflow.
RunPR watches for stories worth pitching, finds the reporters who cover your space, and drafts each pitch in your voice. You approve it, it sends from your domain, and it tracks every reply through to the coverage that runs.
Topics, competitors, beats, and breaking story moments fire as signals across 2,400+ publications. No manual searches, no missed openings.
02 · match
Reporters picked for fit
38k+ active bylines ranked by relevance score against your pitch angle. Every match shows the reason it surfaced: beat history, recent coverage, outlet fit.
03 · draft
First drafts that respect the byline
Drafts grounded in the reporter's last 10 bylines and your team's voice profile. The Empathy Adversary critic flags soft asks, buried news, and unsupported claims before you read a word.
04 · approve
Reviews that don't stall
Drafts wait for a human. Approve, reject, or send back with a note. Every decision is logged to the artifact, no second tool.
05 · send
Verified domains, clean delivery
Send from your own domain. SPF, DKIM, and DMARC records configured for you. Replies are classified and threaded back to the originating story.
06 · track
Replies, opens, outcomes
Every reply, open, and follow-up linked back to the story, the journalist, and whether coverage actually shipped.
07 · ai visibility
Show up in ChatGPT, Claude, Gemini
45 prompts across 4 LLMs every week surfacing where you are missing. Auto-drafts outreach to the listicles and forums LLMs cite instead of you.
Drafting + approvals
First drafts that respect the byline.
draft · v3auto-saved 0:02awaiting review
ToLena Schreiber · The Information
Cc3 reporters on list
SubjectApexLab: $42M Series B, embargoed Tue 6am ET
Why this reporter
Lena covered 3 AI infra Series Bs in the last 60 days and writes from Pacific. Her recent piece on the $50M median lines up with this story.
fit 913 in 60dPT
Empathy Adversary
4 of 4 critics
Lede ties to her piece and the embargo’s up top where the news belongs. Suggestive, not prescriptive. You offer the story instead of writing her headline. Strong draft, a few small things first.
mediumMonth-11 margin is the whole pitch and it’s first-party. Make sure the founder leads with how it’s calculated, or Lena asks first thing.
lowTwo cc’d reporters write from PT. A 6am ET embargo lands at 3am their time, so note a Pacific-friendly window.
lowKeep the second story implicit. Naming it tips suggestive into prescriptive.
Approval routing
Founder · Jordan Weiapproved
Comms lead · Priyareviewing
Investor relationsqueued
Illustrative example · the Empathy Adversary panel critiques every draft you actually send
Every suggestion is grounded in the reporter’s recent work and your team’s house style. Routing rules survive client switches, holidays, and Slack outages.
The queue + approvals
Nothing sends without your yes.
Every story RunPR finds becomes a drafted pitch, matched to the right reporter and parked in your queue. You read it, approve it, or skip it. Only then does it leave your domain.
runPRDashboard
Project hype lab▾Client HypeLab▾JW
Generated by OCAPendingCPA Practice Advisor
The step AI tax software still leaves manual: payment
Jun 15, 12:31 PM · Even as firms warm to AI tax compliance software, the final step, actually executing the payment, stays manual and risky, and the founder can speak to it. · hype lab
SubjectCopy
The step AI tax software still leaves manual: payment
Email bodyLinks [text](url)Copy
Suggested outlets
CPA Practice AdvisorTax & Accounting (Thomson Reuters)CFO Dive
Source on the decentralized-AI angle to the Anthropic block
Jun 15, 12:33 PM · Offer the firm's co-founder as an expert source on whether the decentralized-AI rally is sentiment or a real hedge against AI provider concentration. · hype lab
Generated by OCAPendingVentureBeat
Most enterprise AI agent pilots are stalling at deployment, not the model
Jun 15, 12:30 PM · Offer an AI-ops operator on why enterprise agent pilots quietly die at the integration and evaluation layer, even when the underlying model is fine. · hype lab
Generated by OCAPendingMarketing Dive
Operator source: can a holding company actually go lean on the 360i bet?
Jun 15, 12:15 PM · Offer a lean, AI-native agency operator to comment on whether holding-company relaunches can truly deliver agility and fixed-fee models. · hype lab
Generated by OCAPendingCFO Dive
When bad destination data breaks a tax payment, the bill is penalties
Jun 15, 12:02 PM · Tax payment execution is an overlooked instance of the bad-destination-data problem, where verification failures turn into penalties rather than just delays. · hype lab
Illustrative example · every draft waits in the queue until you approve or skip it
The workflow
One app. Five steps. No handoffs that leak.
STEP 01
Monitor
Topics, competitors, and beat moments fire as signals.
STEP 02
Match
Reporters surfaced with fit, beat history, and timezone.
STEP 03
Draft
Drafts grounded in the reporter’s last 10 bylines, then critiqued by the Empathy Adversary before you read a word.
STEP 04
Approve
Routed in order. Approve, reject, or send back with a note.
STEP 05
Send + track
Verified domain. Replies threaded back to the story.
Outlets covered
2,400+ publications · 38k+ active reporters
TechCrunch
The Verge
Bloomberg
Wired
The Information
Axios
Fast Company
Reuters
Forbes
WSJ
Financial Times
Nikkei Asia
The New York Times
The Washington Post
The Atlantic
The Economist
Vox
Quartz
Business Insider
Fortune
Inc.
Entrepreneur
Ars Technica
Engadget
VentureBeat
TechRadar
Protocol
Stratechery
The Markup
Rest of World
404 Media
Semafor
Punchbowl
Politico
The Guardian
BBC
Financial Post
Globe and Mail
Le Monde
Handelsblatt
South China Morning Post
Nikkei
TechNode
MIT Technology Review
Insider
CNBC
Yahoo Finance
MarketWatch
Plan options
Priced per client, not per seat
Plans scale by the number of client Accounts you run. Each Account gets its own monitors, journalists, and outreach surface. Seats stay unlimited on every paid plan.
Pro
Solo
For one operator running PR for up to 2 client Accounts.
RunPR + OCA pairs the software with Embargo Industries operators for strategy, draft review, drafting throughput, and approved send execution on a monthly retainer.