From the news to landed coverage. One app, one workflow.

RunPR watches for stories worth pitching, finds the reporters who cover your space, and writes each pitch in your voice. You approve it, it sends from your domain, and it tracks delivery and opens through to the coverage that runs.

4,100+ news sources tracked · 28k+ AI citations analyzed
ClientApexLab
Journalist match

Pick the right reporter, in seconds.

Drop a story. RunPR ranks reporters by beat history, recent coverage, and outlet fit, with the reason each one surfaced.

STORY
MR
Maya Renner · TechCrunch
Enterprise SaaS · AI infra · 2d ago
98
LS
Lena Schreiber · The Information
Startups · fundraising · 4h ago
98
EM
Elena Marchetti · Financial Times
Europe · enterprise · 1d ago
88
RH
Ravi Hegde · The Wall Street Journal
Enterprise software · CIO · 3d ago
75
DO
Daniel Okafor · The Verge
Consumer hardware · wearables · 5h ago
62
PV
Priya Vasudevan · Bloomberg
Fintech · markets · 1d ago
62
2 on list · 4 outlets
Illustrative example · live matching uses your actual stories and reporters
03:00The VergePolaroid’s tiny instant camera is $72 and includes a free pack of film· consumer21:56The VergeMatt Groening lets slip that Simpsons: Hit & Run might be making a comeback· consumer21:29TechCrunchWoman claims her stepfather used Grok to transform childhood photo into explicit imagery· tech20:45The VergeHave a laugh at AI’s expense by roleplaying as a chatbot· consumer18:58TechCrunchAnthropic shares more details about how Claude’s new watermarks will work· tech17:00The VergeDon’t overlook Elektron’s budget electronic music instruments· consumer16:30TechCrunchSpaceX officially closes its Cursor acquisition· tech16:10TechCrunchHow to tell if your AI platforms’ accounts have been hacked· tech16:01BloombergBloomberg This Weekend | Conditions Aboard the USS Abraham Lincoln, Up Close with a Drone Swarm· markets14:54BloombergRiggleman Warns Private Cyberattacks Could Backfire· markets10:00AxiosCollege loses its monopoly on the American Dream· media09:50Axios"There's no point": AI forces college students to rethink their major· media03:00The VergePolaroid’s tiny instant camera is $72 and includes a free pack of film· consumer21:56The VergeMatt Groening lets slip that Simpsons: Hit & Run might be making a comeback· consumer21:29TechCrunchWoman claims her stepfather used Grok to transform childhood photo into explicit imagery· tech20:45The VergeHave a laugh at AI’s expense by roleplaying as a chatbot· consumer18:58TechCrunchAnthropic shares more details about how Claude’s new watermarks will work· tech17:00The VergeDon’t overlook Elektron’s budget electronic music instruments· consumer16:30TechCrunchSpaceX officially closes its Cursor acquisition· tech16:10TechCrunchHow to tell if your AI platforms’ accounts have been hacked· tech16:01BloombergBloomberg This Weekend | Conditions Aboard the USS Abraham Lincoln, Up Close with a Drone Swarm· markets14:54BloombergRiggleman Warns Private Cyberattacks Could Backfire· markets10:00AxiosCollege loses its monopoly on the American Dream· media09:50Axios"There's no point": AI forces college students to rethink their major· media
What you actually get

From opportunity to coverage, in one workflow

01 · monitor

Watch the cycle, not the tabs

Topics, competitors, beats, and breaking story moments fire as signals across the Google News and GDELT indexes. More than 4,100 sources tracked so far. No manual searches, no missed openings.

02 · match

Reporters picked for fit

Matched bylines ranked by relevance score against your pitch angle, re-verified on a schedule. Every match shows the reason it surfaced: beat history, recent coverage, outlet fit.

03 · write

Pitches that respect the byline

Pitches grounded in the reporter's last 10 bylines and your team's voice profile. The Empathy Adversary critic flags soft asks, buried news, and unsupported claims before you read a word.

04 · approve

Reviews that don't stall

Drafts wait for a human. Approve, reject, or send back with a note. Every decision is logged to the artifact, no second tool.

05 · send

Verified domains, clean delivery

Send from your own domain. SPF, DKIM, and DMARC records configured for you. Delivery, opens, and bounces are tracked back to the originating story.

06 · track

Delivery, opens, outcomes

Every send, open, and bounce linked back to the story, the journalist, and whether coverage actually shipped.

07 · ai visibility

Show up across six AI engines

24 prompts across six AI engines: ChatGPT, Claude, Gemini, Perplexity, Exa, and Grok. Each scan surfaces where you are missing and writes pitches to the listicles and forums those engines cite instead of you.

08 · coverage reports

Client-ready coverage reports, delivered automatically

Coverage discovered across RSS monitors, Google News, and GDELT. Deduplicated, relevance-filtered, tier-ranked, and delivered as a white-label report your client can open or print to PDF. Reports refresh and email themselves on the schedule you set.

Pitch writing + approvals

Pitches that respect the byline.

draft · v3auto-saved 0:02awaiting review
ToLena Schreiber · The Information
Cc3 reporters on list
SubjectApexLab: $42M Series B, embargoed Tue 6am ET

Why this reporter

Lena covered 3 AI infra Series Bs in the last 60 days and writes from Pacific. Her recent piece on the $50M median lines up with this story.

fit 913 in 60dPT

Empathy Adversary

4 of 4 critics

Lede ties to her piece and the embargo’s up top where the news belongs. Suggestive, not prescriptive. You offer the story instead of writing her headline. Strong draft, a few small things first.

mediumMonth-11 margin is the whole pitch and it’s first-party. Make sure the founder leads with how it’s calculated, or Lena asks first thing.
lowTwo cc’d reporters write from PT. A 6am ET embargo lands at 3am their time, so note a Pacific-friendly window.
lowKeep the second story implicit. Naming it tips suggestive into prescriptive.

Approval routing

Founder · Jordan Weiapproved
Comms lead · Priyareviewing
Investor relationsqueued
Illustrative example · the Empathy Adversary panel critiques every draft you actually send

Every suggestion is grounded in the reporter’s recent work and your team’s house style. Routing rules survive client switches, holidays, and Slack outages.

The queue + approvals

Nothing sends without your yes.

Every story RunPR finds becomes a written pitch, matched to the right reporter and parked in your queue. You read it, approve it, or skip it. Only then does it leave your domain.

runPRDashboard
Project hype labClient HypeLabJW
Generated by OCAPendingCPA Practice Advisor

The step AI tax software still leaves manual: payment

Jun 15, 12:31 PM · Even as firms warm to AI tax compliance software, the final step, actually executing the payment, stays manual and risky, and the founder can speak to it. · hype lab

SubjectCopy
The step AI tax software still leaves manual: payment
Email bodyLinks [text](url) Copy
Suggested outlets
CPA Practice AdvisorTax & Accounting (Thomson Reuters)CFO Dive
Source article
Skip
Generated by OCAPendingDecrypt

Source on the decentralized-AI angle to the Anthropic block

Jun 15, 12:33 PM · Offer the firm's co-founder as an expert source on whether the decentralized-AI rally is sentiment or a real hedge against AI provider concentration. · hype lab

Generated by OCAPendingVentureBeat

Most enterprise AI agent pilots are stalling at deployment, not the model

Jun 15, 12:30 PM · Offer an AI-ops operator on why enterprise agent pilots quietly die at the integration and evaluation layer, even when the underlying model is fine. · hype lab

Generated by OCAPendingMarketing Dive

Operator source: can a holding company actually go lean on the 360i bet?

Jun 15, 12:15 PM · Offer a lean, AI-native agency operator to comment on whether holding-company relaunches can truly deliver agility and fixed-fee models. · hype lab

Generated by OCAPendingCFO Dive

When bad destination data breaks a tax payment, the bill is penalties

Jun 15, 12:02 PM · Tax payment execution is an overlooked instance of the bad-destination-data problem, where verification failures turn into penalties rather than just delays. · hype lab

Illustrative example · every draft waits in the queue until you approve or skip it
The workflow

One app. Six steps. No handoffs that leak.

STEP 01
Monitor

Topics, competitors, and beat moments fire as signals.

STEP 02
Match

Reporters surfaced with fit, beat history, and timezone.

STEP 03
Write

Pitches grounded in the reporter’s last 10 bylines, then critiqued by the Empathy Adversary before you read a word.

STEP 04
Approve

Routed in order. Approve, reject, or send back with a note.

STEP 05
Send + track

Verified domain. Delivery and opens tracked back to the story.

STEP 06
Report

White-label coverage reports automatically refreshed and delivered to clients on the schedule you set.

Outlets covered
TechCrunchTechCrunch
The VergeThe Verge
BloombergBloomberg
WiredWired
The InformationThe Information
AxiosAxios
Fast CompanyFast Company
ReutersReuters
ForbesForbes
WSJWSJ
Financial TimesFinancial Times
Nikkei AsiaNikkei Asia
The New York TimesThe New York Times
The Washington PostThe Washington Post
The AtlanticThe Atlantic
The EconomistThe Economist
VoxVox
QuartzQuartz
Business InsiderBusiness Insider
FortuneFortune
Inc.Inc.
EntrepreneurEntrepreneur
Ars TechnicaArs Technica
EngadgetEngadget
VentureBeatVentureBeat
TechRadarTechRadar
ProtocolProtocol
StratecheryStratechery
The MarkupThe Markup
Rest of WorldRest of World
404 Media404 Media
SemaforSemafor
PunchbowlPunchbowl
PoliticoPolitico
The GuardianThe Guardian
BBCBBC
Financial PostFinancial Post
Globe and MailGlobe and Mail
Le MondeLe Monde
HandelsblattHandelsblatt
South China Morning PostSouth China Morning Post
NikkeiNikkei
TechNodeTechNode
MIT Technology ReviewMIT Technology Review
InsiderInsider
CNBCCNBC
Yahoo FinanceYahoo Finance
MarketWatchMarketWatch
Plan options

Priced per client, not per seat

Plans scale by the number of client Accounts you run. Each Account gets its own monitors, journalists, and outreach surface. Seats stay unlimited on every paid plan.

Pro

Solo

For one operator running PR for up to 2 client Accounts.

$149/month
  • Up to 2 client Accounts
  • 50 monitors per Account
  • 50 contact unlocks / month
  • Unlimited seats. Invite anyone, free
  • Pitch Queue · Empathy Adversary · verified sending
  • 10 coverage reports / month
  • 250 AI-written pitches / month
  • 6 standard + 1 deep AI Visibility scan / month
AI Visibility · 2 brands · scanned every 14 days
Choose Solo
Enterprise

Agency

For agencies managing up to 15 client Accounts with higher-volume coverage.

$1,499/month
  • Everything in Studio
  • Up to 15 client Accounts
  • 250 monitors per Account
  • 250 contact unlocks / month
  • Unlimited seats. Invite anyone, free
  • Priority support
  • 200 coverage reports / month
  • 1,500 AI-written pitches / month
  • 60 standard + 12 deep AI Visibility scans / month
AI Visibility · 15 brands · weekly, priority burst to every 3 days
Choose Agency
Need more horsepower?
RunPR + OCA pairs the software with Embargo Industries operators for strategy, pitch review, pitch-writing throughput, and approved send execution on a monthly retainer.
Talk to a partner →

Switch plans anytime. Contact unlocks only burn when RunPR reveals a verified contact. Busy month? Add packs anytime: 20 standard scans for $299, 10 deep scans for $399, or 500 pitches for $399. Packs land in the month you buy them and leave your subscription alone.

Get started

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