01What does RunPR actually do?+
RunPR runs the PR outreach workflow in one dashboard: monitor topics, competitors, and beats across 2,400+ publications, rank 38k+ active reporters against your pitch angle, draft pitches grounded in the reporter's recent bylines, route approvals, send from your own domain, and classify every reply that comes back.
02Can I use RunPR without OCA?+
Yes. RunPR is the software product. OCA is optional for teams that want hands-on drafting throughput, draft review, and send execution running inside the same dashboard.
03Who is RunPR built for?+
PR agencies, in-house PR teams, and solo consultants are the clearest fit. RunPR is strongest for teams that need pitchable news, fit-ranked reporters, drafts, approvals, verified sending, and reply tracking connected to the same story.
04What does OCA do if I add it?+
OCA adds Embargo Industries operators on top of RunPR. They help with strategy, drafting throughput, draft review, workflow tuning, and approved send execution inside the same dashboard, so every artifact, decision, and reply stays in one place.
05How does pricing work?+
Solo is $99/month, Studio is $299/month, and Agency is $799/month. Pricing is per client Account, and seats are unlimited on every plan. OCA is a managed/operator add-on that starts at $2,000/month.
06Can my team review everything before it goes out?+
Yes. Nothing goes out without you. Every draft waits for human approval. You can approve, reject, or send back with a note, and every decision is logged to the pitch artifact.
07Can RunPR send from my domain?+
Yes. Add your domain in the dashboard and RunPR provisions SPF, DKIM, and DMARC records for you. Sent threads stay linked to the originating story, journalist, and approval decision.
08Does RunPR track replies?+
Yes. Every reply is classified into interested, pass, or more info and pushed back into the queue with the original thread, story, journalist, and approval decision attached. Coverage outcomes stay linked to the story that produced them.
09Is RunPR just a media database?+
No. Reporter discovery matters, but RunPR is built around the execution workflow. It monitors the news, ranks reporters by fit, drafts the pitch, routes approval, sends from your domain, and tracks replies and coverage against the originating story.
10What is AI Visibility tracking?+
AI Visibility tracks how your brand shows up in answers from ChatGPT, Claude, Gemini, and Perplexity. Each scan reports brand mention rate, citation rate, founder mention rate, competitors cited against you, and every losing query where your brand is missing. RunPR also drafts outreach to cited sources and drops those drafts into your pitch queue.
11How is AI Visibility different from SEO?+
SEO ranks you in Google. AI Visibility tracks whether you appear in the AI answers people actually read now, including ChatGPT, Claude, Gemini, and Perplexity. Different surface, different optimization. The fix is usually getting cited in the sources LLMs reach for, not chasing keywords.
12How often are AI Visibility scans run?+
Solo scans 1 brand every 14 days. Studio scans up to 5 brands weekly. Agency includes up to 15 brands with daily scans available. Each scan runs across ChatGPT, Claude, Gemini, and Perplexity.