FAQ
The Questions Serious Buyers Will Ask
If someone is evaluating RunPR, these are the things they usually want cleared up fast: what it does, how pricing works, and where OCA fits.
Can I use RunPR without OCA?
Yes. RunPR is the software product. OCA is optional for teams that want a more managed operating layer on top.
Who is RunPR built for?
PR agencies, in-house PR teams, and solo consultants are the clearest fit. The product is strongest for teams that want a tighter workflow, not just another media list.
What does RunPR actually do?
RunPR helps teams monitor the news cycle, match relevant journalists, draft pitches faster, route approvals, send outreach, and track what happens next from one dashboard.
What does OCA do if I add it?
OCA adds a higher-touch operating layer. That can include workflow design, more managed execution support, and more hands-on help for lean teams that want leverage without hiring a bigger internal team.
How does pricing work?
The core product is priced as software. Base plans include standard monthly usage, and teams with heavier research needs can be scoped into a custom plan.
Can my team review everything before it goes out?
Yes. Approvals are a core part of the workflow. RunPR is built so teams can review, edit, approve, or reject before anything is sent.
Can RunPR send from my domain?
Yes. Verified domain sending is part of the product story for teams that want outreach to come from their own setup instead of a generic sender.
Is RunPR just a media database?
No. Journalist discovery matters, but RunPR is a workflow product. The bigger value is how monitoring, drafting, approvals, sending, and tracking work together.
What is AI Visibility tracking?
AI Visibility tracks how your brand shows up in the AI answers people read instead of Google results. Each scan runs 40+ tailored prompts across ChatGPT, Claude, Gemini, and Perplexity, then reports brand mention rate, citation rate, founder mention rate, top competitors LLMs cite against you, and every losing query where you are missing. RunPR also auto-drafts outreach to the cited sources and drops it into your pitch queue.
How is AI Visibility different from SEO?
SEO ranks you in Google. AI Visibility tracks whether you appear in the AI answers people actually read now — ChatGPT, Claude, Gemini, Perplexity. Different surface, different optimization. The fix is usually getting cited in the sources LLMs reach for, not chasing keywords.
How often are AI Visibility scans run?
Weekly by default on Studio, bi-weekly on Solo, and daily-available on Agency. Each scan runs 40+ prompts across 4 LLMs per brand.