Start with the number of client Accounts you manage. Every plan includes unlimited seats plus the full workflow: monitors, reporter matching, pitch writing, approvals, verified sending, delivery and open tracking, and AI Visibility.
No card needed. 7 days, 1 client, 5 AI-written drafts. Pay only if you choose a plan.
Plans scale by client Account. Each Account gets its own profile, voice, monitors, reporter matches, sent history, delivery data, and AI Visibility settings.
You only burn an unlock when RunPR actually reveals a verified contact. No contact found means no credit burned.
Seats are free on every paid plan. Invite the whole team, your client, and outside contractors with no per-seat surcharge.
Every paid plan includes brand visibility tracking. Standard scans cover ChatGPT, Perplexity, and Exa; deep scans add Claude, Gemini, and Grok. Higher tiers track more brands, scan more frequently, and include more deep scans each month.
Every plan comes with a monthly pool of AI-written pitches, sized to the client Accounts it covers. Solo includes 125 pitches per client Account, Studio includes about 107, and Agency includes 100. Launch month running hot? Add 500 pitches for $399 instead of jumping a tier.
These hypothetical monthly workloads show how client capacity and pitch allowances work together. Check contact unlocks, monitoring, reporting and scan limits below as well; client count alone does not determine the right plan.
A consultant and two collaborators would use 2 of 2 client Accounts and 200 of 250 pitches in the monthly shared pool. That leaves 50 pitches for the rest of the month. Teammates add no seat charge.
A boutique agency with eight teammates would use 5 of 7 client Accounts and 600 of 750 pitches in the monthly shared pool. That leaves 150 pitches for the rest of the month. Teammates add no seat charge.
An agency with twenty teammates would use 12 of 15 client Accounts and 1,200 of 1,500 pitches in the monthly shared pool. That leaves 300 pitches for the rest of the month. Teammates add no seat charge.
The pitch allowance is a shared monthly pool, not a fixed allocation to each client. For example, a Studio team planning 850 pitches would exceed its included 750 by 100. One optional 500-pitch pack costs $399 and brings that month’s subscription-plus-pack cost to $998. It does not add client Accounts or contact unlocks, and it does not change the subscription.
Buy a pack only if you need it. Packs apply in the month purchased. An allowance is capacity to generate pitches, not a guarantee that every draft will be suitable to send or earn coverage.
Illustrative use of the existing paid plans, in USD per month. No prices, allowances or trial terms change in these examples.
Compare the work your team needs to do, not just the starting price. Client capacity, seats, research allowances, monitoring and reporting all affect the package you need.
| Platform | Published price | What the plan covers | Source |
|---|---|---|---|
| RunPR | From $149 / mo | Solo $149/mo for up to 2 client Accounts; Studio $599/mo for 7; Agency $1,499/mo for 15. Unlimited seats on all paid plans. Research, drafting and reporting allowances vary by plan. | RunPR plans below |
| Muck Rack | Custom quote | Brand and agency plans. Pricing depends on your team, including the number of users. | Muck Rack pricing |
| Cision | Custom quote | Request a proposal tailored to your team and the Cision solutions you need. | Cision pricing |
| Meltwater | Custom quote | Choose capabilities and a plan, including dedicated agency options. Contact sales for pricing. | Meltwater pricing |
| Semrush AI PR Toolkit · Base | $149 / mo | AI-cited media discovery, journalist research, contact lists and targeted email campaigns. Prowly directs new customers to AI PR Toolkit. | Semrush plans |
| Semrush AI PR Toolkit · Pro | $279 / mo | Base plus follow-ups, campaign analytics, weekly AI-cited media updates and media coverage monitoring. Higher usage allowances. | Semrush plans |
| Semrush AI PR Toolkit · Business | $499 / mo | Pro plus competitor media tracking, story-angle suggestions, share-of-voice, sentiment and reach comparisons, and multi-brand monitoring. | Semrush plans |
RunPR brings client context and voice, recommended next moves, reporter research, pitch drafting, Pitch Check, human approval, and monthly client reports into one agency workflow. Plans scale by client Accounts, with unlimited seats and defined usage allowances.
Check client or brand capacity, teammate access, included monitoring and reports, and add-on costs. Contact additions, exports, verified-contact unlocks, drafts and email sends are different units—not interchangeable allowances.
Test the same client brief in your shortlist. Compare usable pitches, factual corrections, editing time and the work needed to produce a client report. A lower subscription price may be the right choice if it covers the work you need; feature labels alone do not establish better results.
First-party sources checked September 17, 2026. Published dollar amounts are USD per month. Custom quote means no public list price was available on the linked page—not a price estimate. Features, usage limits, add-ons, and contract terms differ; confirm the package you need with each provider.
Plans scale by the number of client Accounts you run. Each Account gets its own monitors, journalists, and outreach surface. Seats stay unlimited on every paid plan.
For one operator running PR for up to 2 client Accounts, with monitors, matching, AI-written pitches, approvals, sending, tracking, and AI Visibility included.
For boutique agencies and in-house teams managing up to 7 client Accounts with more monitors, unlocks, and 7 brands scanned weekly.
For agencies managing up to 15 client Accounts with high monitor volume, more contact unlocks, and all 15 brands scanned weekly, with priority brands bursting to every 3 days.
Switch plans anytime. Contact unlocks only burn when RunPR reveals a verified contact. Busy month? Add packs anytime: 20 standard scans for $299, 10 deep scans for $399, or 500 pitches for $399. Packs land in the month you buy them and leave your subscription alone.
Multiply pairs RunPR with an Embargo Industries operator. They review drafts, shape strategy, and execute approved outreach alongside you. Start with the software. Add Multiply when your team wants managed execution on the account.
Software that runs the full PR outreach loop. You review and approve everything before it sends.
Adds a human operator to the account. Useful when your team wants managed execution alongside the software.
If you’re running more than 15 clients, need a private deployment story, or want bespoke packaging, we can scope that separately. The standard Agency plan covers most agency rosters out of the box.
No demo required. No sales call to start.