A useful pitch starts with the facts.
Compare complete emails, see the evidence behind each sentence and adapt a template to your client. Every scenario is fictional, with its assumptions and limits in view.
Choose the situation you’re pitching.
These examples teach the decisions behind the email. They do not promise replies or coverage.
Expert Commentary Pitch Examples for Breaking News and Journalist Requests
Three expert-commentary pitch examples: breaking news, a journalist request and a scheduled change, with evidence notes and a reusable checklist.
Read the examples →Original Research Pitch Examples: Surveys, Platform Data and Local Findings
Copyable original-research pitch examples that preserve sample sizes, methodology, attribution and limits, with survey, platform and regional scenarios.
Read the examples →Funding Announcement Pitch Examples for Business, Trade and Local Reporters
Three funding-announcement pitches from one fictional fact sheet, plus investor checks, local-angle limits and embargo-versus-exclusive guidance.
Read the examples →Journalist Follow-Up Email Examples: What to Add and When to Stop
See an original pitch and three follow-up situations: useful new evidence, genuine availability and a concise reminder, with clear stop rules.
Read the examples →Product Launch Media Pitch Examples That Explain Why the Launch Matters
B2B and consumer product-launch pitch examples with concrete capabilities, honest evidence limits, pricing, availability and review-access guidance.
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